Contractor resources to organize, grow & profit

How to Upsell and Cross-Sell as a Roofer

Once you’ve closed a sale with a customer, their buying journey isn’t necessarily over. When you effectively use sales techniques like upselling and cross-selling, you

Social Media Video Marketing Framework

What to Include in a Roofing Sales Job Description

Hiring the right staff for sales roles is an essential part of running a successful roofing business. However, finding the best candidates can be a

The Secret to Retargeting Roofing Ads

You’ve only got one chance to land customers and close deals, right? Not necessarily! Typically, customers need to see your brand at least seven times before making a purchasing decision.So, how do you handle a prospect visiting your website without converting? That’s where retargeting ads come into play. In this blog post, we’ll discuss what retargeted ads are, why they’re important, and how they work. Let’s get started!

How to Build Customer Relationships as a Roofer

Roofers with consistent communication average 4.9 stars, while those who rarely communicate average 3.2. Here's how to build customer relationships that earn reviews and referrals.

Everything you need to know about website URLs

URLs are just meaningless, random words at the top of your web browser, right? WRONG! Say goodbye to the days of overlooking URLs. Website URLs are actually a helpful tool that can boost your roofing website’s visibility.

The Fascinating History of Roofing

Brick, wood, mud, leaves, grass, stone, straw, sticks, and animal skin. What do all of these items have in common? Humans have used them to

The Roofing Industry’s Impact on the Environment

Sustainability is a hot business topic across many industries. With companies looking to lessen their carbon footprint, more and more businesses are paying attention to

How to Get a Free EIN Number for Your Roofing Company

Starting a business is a little more complicated than simply having an idea and opening a shop. In the United States, companies must comply with

How to Retain Employees in the Trades

Nine in 10 roofers say finding skilled labor is their biggest challenge. Here’s how contractors keep the crews they already have with safer sites, recognition, check-ins, and clear career paths.

How roofers can use LRP SEO to their advantage

So, what exactly is LRP SEO? This blog post will define LRP SEO and help you understand why it’s an important strategy to improve your online presence. Let’s get started.

The Do’s and Don’ts of Backlinking